Rena Bradham is an accomplished Global Marketing Executive with over 25 years of experience in the medtech and life science industries. She has a strong background in various aspects of marketing, including strategy development and execution, product development, launch excellence, and lifecycle management. Rena’s expertise extends to customer insights, product innovation, market development, sales and marketing communications, and training development.
She is now leading the global marketing team at 10x Genomics, where she is responsible for global strategic marketing tasks such as commercialization strategy, brand, demand generation, sales enablement, and product launch. Before that, she led a global segment marketing and strategy team for Illumina, generating $4.5 billion in revenue. Her career also includes leadership roles at Qualcomm Life, BD/CareFusion, Smiths Medical, Intraluminal Therapeutics, and Boston Scientific, covering areas from genomics research to clinical applications in the hospital and clinic.
Rena holds a double Bachelor of Arts in Economics and History from the University of California, Los Angeles, and an MBA from Santa Clara University. She joined the Board of the San Diego Blood Bank in 2019.